What is DevCommsLab?

DevCommsLab is a site for people who want to play a part in improving public engagement with global poverty. No matter who you are trying to engage and whether you are trying to shift attitudes or get people to donate, fundraise, campaign or volunteer, this is the site that will have audience insights to help you on your way.

DevCommsLab has been founded by Jennifer Hudson (UCL), David Hudson (University of Birmingham) and Will Tucker (Communications and Influence Consultant) who are the team delivering the Aid Attitudes Tracker research programme in the UK.

Photo credit: Abougu/Save The Children.

What is the Aid Attitudes Tracker?

The Aid Attitudes Tracker is a longitudinal panel survey conducted in Great Britain, France, Germany and the United States, funded by the Bill & Melinda Gates Foundation. The survey is conducted online by YouGov every six months, having commenced in November 2013, and data are weighted to be representative of the adult population of each country as a whole. The analysis is conducted by a team of researchers at UCL, University of Birmingham and University of Texas, Dallas.

Aid Attitudes Tracker partners

The Aid Attitudes Tracker works with a group of partners to make the research as relevant to the real communication challenges and opportunities identified by organisations seeking to engage people with global poverty as possible. Partners are consulted about the research direction and are invited to integrate and test findings. The Aid Attitudes Tracker findings are those of the research team and the commentary provided on this site are the views of the authors and should not be ascribed to these organisations.  In the UK the partners are: Action Aid, Bond, Comic Relief, ONE Campaign, Oxfam, Plan International UKSave the Children, The Department for International DevelopmentThe Bill and Melinda Gates Foundation,UNICEF UKVSO, Water Aid and World Vision.

Submit a blog

DevCommsLab is written by a community of contributors working in charities, philanthropic organisations, think tanks, research institutions and academia.

We are actively seeking articles sharing quality audience insight and research, the results of comms tests and stories about how your organisation has integrated audience insight into your communication and engagement strategies and tactics.


For any enquiries please send an email to contact@devcommslab.org.

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