DevCommsLab is a site for people who want to play a part in improving public engagement with global poverty. You can find insights on the site which will help you to understand audiences, encourage people to take action, and influence people’s attitudes. You can keep up with the latest research, stories about organisations using insights, and opinions on the blog.
Attitudes and perceptions matter. Politicians, decision-makers, and businesses are all informed by the preferences of voters, citizens, and consumers. Understanding audience’s attitudes can also inform the approach we take to engagement.
As all communicators know it’s important not to communicate the same way to everyone; you should treat different audiences differently. The tips and insights in this section will help you to recognise and engage audiences.
To reduce global poverty people need to get involved, but at the moment fewer and fewer people in Britain are engaging. The tips and insights below will help you to get more people campaigning, fundraising, donating, volunteering and getting involved online.